Tag: technology

22 Apr

Online advertisers are recording the wrong metrics

Online advertisers are recording the wrong metrics

There is an obsession with measuring clicks, like they mean something.

 
By Martin Beauchamp
Filed under: Featured, Marketing
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12 Jul

One developers revenue from first day of iAds

One developers revenue from first day of iAds

iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That’s a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing
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Comments: 1
19 Apr

Examples of the UK Government wasting money

Examples of the UK Government wasting money

Governments have a duty to their nations to keep their economy thriving, ensure living standards are optimum and to spend the tax revenues in a deliberate and meaningful way, to enhance then nations prosperity, ensure an ROI and not to waste these monies on blackhole projects.

 
By Martin Beauchamp
Filed under: General, Headline
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Comments: 1
14 Oct

Motivational Talk and Interesting Views from Gary Vaynerchuk at FOWA

Motivational Talk and Interesting Views from Gary Vaynerchuk at FOWA

There is so many interesting things online. This particular 12 minute video filmed at FOWA London of Gary Vaynerchuk (@garyvee) letting loose with reality is …

 
By Martin Beauchamp
Filed under: Marketing, Technology
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08 Oct

Microsoft Not Even Compatible With Microsoft?!

Microsoft Not Even Compatible With Microsoft?!

Image via Wikipedia I think sometimes I ask way too much of a computer, then other times I despair at fairly simple mistakes. This one comes …

 
By Martin Beauchamp
Filed under: Technology
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05 Jul

The 12 Point TweetDeck and TwitterFon Comparison Guide

The 12 Point TweetDeck and TwitterFon Comparison Guide

Regular readers may know that I’m a big fan of twitter. I hope you all notice my twitter feed on the homepage. Anyway a while …

 
By Martin Beauchamp
Filed under: Technology
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Comments: 4
30 Jun

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy

Otherwise known as “Launching the Prius Diesel into the UK market while establishing awareness of Toyota as an environmentally friendly performance brand – Macro analysis …

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing
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Comments: 2
02 Jun

Bing Me

Bing Me

So I’m at this technology summit and I’ve heard some really cool things. But one talk was by Microsoft and they quickly talked about Bing.com, …

 
By Martin Beauchamp
Filed under: General
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Comments: 2
23 Feb

Getting AirPort Express To Join A Wireless Network

Getting AirPort Express To Join A Wireless Network

for those that don’t know Apple’s AirPort Express is suppose to be a nifty bit of gear that allows you to sync iTunes to your …

 
By Martin Beauchamp
Filed under: Music, Technology
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Comments: 6
15 Feb

6 Features Twitter iPhone Apps Should Have

6 Features Twitter iPhone Apps Should Have

Inspired by my article on überBusy, entitled 6 Reasons TwitterFon Is Better than Twitterrific which attracted the attention of Ged at the Iconfactory, who claims they …

 
By Martin Beauchamp
Filed under: Technology
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Comments: 4