iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That’s a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.

Apple release of it’s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up fast and become hugely influential in the future role of digital and traditional marketing.
iTunes in my mind has evolved Apple into so much more than a technology company. iTunes now sits at the very core of the distribution business model that Apple have either cleverly engineered or luckily continue to develop to meet their business ambitions. The iPod ensured we all downloaded iTunes and iTunes …

Apart from your friends and family, who else know more about you? Google and Facebook, that’s who. They know all that info you gave them on sign up and you will continue to give them more as time goes on. But now Facebook are learning your surfing habits…

So we all love Google, right? We have some of the best free products we’ve ever had access to and they’re no doubt countless more to come… But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are ‘buying’ into the ‘free’ dream?

Early on I decided not to go the route of another blog headed with my name, I wanted to separate to somehow develop a brand whose identity would lead to the man behind the brand. Why?

Recently, I’ve been noticing brands that are trying too hard to protect an image that doesn’t quite fit with everything else they are trying to do. Protecting a brand is one thing but the rules around how a brand must be presented, even while under your control seems like a constraint too far. More so in the age of social media where the boundaries of brands and people connected to them become even more blurred.
IBM are one such brand, the rules governing how you can use their brand if you …

So this morning I had the great idea of putting up content from my university days. I’m taking the gamble that the guys I worked with won’t mind in each instance. Having looked back at some of the work, it is questionable if I’ll open it all up as a resource as some is indeed old and total irrelevant.
Anyway back to the title. This was a study into student’s coffee consumption habits and how they could be marketed to with focused messaging that would change behaviour to boost consumption. Forget …

Wow Twitter has just gone down for routine maintenance, it’s 20:35 BST, and I’m missing it already! They say the will be back in an hour so content in the knowledge that is true, I have decided to blog about 3 newsworthy Twitter things.
1. Twitter is now as mainstream as it gets. Even the DJ on Kiss FM has a feed, (I know this, as this is what the gym I attend likes to play).
What does this mean for the ordinary folk?
Answer: The fight to keep our feed free …