Tag: Marketing

07 Oct

Why leads you to being inspirational

Why leads you to being inspirational

Recommended viewing for marketeers and everyone else…

 
By Martin Beauchamp
Filed under: General
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22 Apr

Online advertisers are recording the wrong metrics

Online advertisers are recording the wrong metrics

There is an obsession with measuring clicks, like they mean something.

 
By Martin Beauchamp
Filed under: Featured, Marketing
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12 Jul

One developers revenue from first day of iAds

One developers revenue from first day of iAds

iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That’s a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing
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Comments: 1
13 Jun

Apple iAds to Explode Mobile Advertising

Apple iAds to Explode Mobile Advertising

Apple release of it’s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up …

 
By Martin Beauchamp
Filed under: Featured, General, Headline, Marketing
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Comments: 1
08 May

Log out of Facebook for Privacy

Log out of Facebook for Privacy

Apart from your friends and family, who else know more about you? Google and Facebook, that’s who. They know all that info you gave them on sign up and you will continue to give them more as time goes on. But now Facebook are learning your surfing habits…

 
By Martin Beauchamp
Filed under: Featured, General, Headline, Marketing, Technology
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Comments: 1
04 Apr

Do Google care about you and me?

Do Google care about you and me?

So we all love Google, right? We have some of the best free products we’ve ever had access to and they’re no doubt countless more to come… But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are ‘buying’ into the ‘free’ dream?

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing, Technology
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Comments: 11
14 Mar

überBusy Artwork and a Brand beginning

überBusy Artwork and a Brand beginning

Early on I decided not to go the route of another blog headed with my name, I wanted to separate to somehow develop a brand whose identity would lead to the man behind the brand. Why?

 
By Martin Beauchamp
Filed under: Featured, General, Headline, Marketing
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21 Nov

Protecting Brands: Social media your brand can’t hide

Protecting Brands: Social media your brand can’t hide

Recently, I’ve been noticing brands that are trying too hard to protect an image that doesn’t quite fit with everything else they are trying to …

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing
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02 Jul

Consumer Behaviour In The Coffee Market

Consumer Behaviour In The Coffee Market

where perfection comes in plurals should also extends to environmental plurals.

 
By Martin Beauchamp
Filed under: Marketing
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Comments: 7
13 May

Twitter Down For Maintenance – What Does It All Mean?

Twitter Down For Maintenance – What Does It All Mean?

Wow Twitter has just gone down for routine maintenance, it’s 20:35 BST, and I’m missing it already! They say the will be back in an …

 
By Martin Beauchamp
Filed under: Technology
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