Right! I hope the distinction between the two is fairly obvious, but those who have no idea what CPA, CPC and CPM are please click here, here and here. So in reading this weeks NMA I stumbled across an article which put these heavy-weights of the online world into competition. I’m thinking to myself, surely they are just tools to achieve totally different jobs. Hence the very reason they exist in the first place.
Acquisition has long been the bastion of any direct marketers dream, and in times of the ‘credit …