So I’m at this technology summit and I’ve heard some really cool things. But one talk was by Microsoft and they quickly talked about Bing.com, their latest search engine.
I just binged myself and was impressed with the results. Mainly because my name yielded a link to a social network page first. This is of course all important for the social media profile.
Anyway what most impressed me was when I bing’ed my name in images. Can’t believe it yielded a photo of me from my work profile. Pretty clever stuff.

The day job has got me more and more thinking about web 2.0, and perhaps more significantly the need for it; and I’m not just talking about from a corporate point of view, where we get into site stickiness and page views and stuff, while important it is something I will come back to.
First I want to touch on why the Internet needed to evolve and how Marketers rightly need to start thinking one step further than the banner.
In the early days of the internet, by that I mean the …