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	<title>überBusy &#187; Apple</title>
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		<title>One developers revenue from first day of iAds</title>
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		<pubDate>Mon, 12 Jul 2010 21:21:51 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<description><![CDATA[iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That's a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.]]></description>
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		<title>Apple iAds to Explode Mobile Advertising</title>
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		<dc:creator>Martin Beauchamp</dc:creator>
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		<description><![CDATA[Apple release of it&#8217;s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up &#8230;]]></description>
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		<title>Microsoft Store All About The Brand</title>
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		<pubDate>Tue, 21 Jul 2009 11:48:59 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<description><![CDATA[



Image via Wikipedia



Microsoft are reported to be pursuing the strategy of Apple and branding/controlling the environment in which they sell in, by opening up Microsoft &#8230;]]></description>
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		<title>Getting AirPort Express To Join A Wireless Network</title>
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		<pubDate>Mon, 23 Feb 2009 21:58:33 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<description><![CDATA[for those that don&#8217;t know Apple&#8217;s AirPort Express is suppose to be a nifty bit of gear that allows you to sync iTunes to your &#8230;]]></description>
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