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	<title>überBusy &#187; Apple</title>
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		<title>One developers revenue from first day of iAds</title>
		<link>http://uberbusy.com/2010/07/12/one-developers-revenue-from-first-day-of-iads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-developers-revenue-from-first-day-of-iads</link>
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		<pubDate>Mon, 12 Jul 2010 21:21:51 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[Apple]]></category>
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		<description><![CDATA[iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That's a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.]]></description>
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		<title>Apple iAds to Explode Mobile Advertising</title>
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		<pubDate>Sun, 13 Jun 2010 15:30:22 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<category><![CDATA[Apple]]></category>

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		<description><![CDATA[Apple release of it&#8217;s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up fast and become hugely influential in the future role of digital and traditional marketing. iTunes in my mind has evolved Apple into so much more than a technology company. iTunes now sits at the very core of the distribution business model that Apple have either cleverly engineered or luckily continue to develop to meet their business ambitions. The iPod ensured we all downloaded iTunes and iTunes created the walled marketplace we enjoy today, allowing us ...]]></description>
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		<title>Microsoft Store All About The Brand</title>
		<link>http://uberbusy.com/2009/07/21/microsoft-store-all-about-the-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=microsoft-store-all-about-the-brand</link>
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		<pubDate>Tue, 21 Jul 2009 11:48:59 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Microsoft]]></category>

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		<description><![CDATA[Image via Wikipedia Microsoft are reported to be pursuing the strategy of Apple and branding/controlling the environment in which they sell in, by opening up Microsoft flagship stores. Now while the internet is buzzing with this revelation, which comes after they hired Walmart sensation, David Porter, who no doubt was brought in to help mastermind this venture; I am left wondering what a branded store will do to Microsoft&#8217;s image. Sure Apple stores with all their funk and minimalistic layout, which is carbon copied no matter which Apple store you are in the world, are pleasing environments to wonder in ...]]></description>
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		<title>Getting AirPort Express To Join A Wireless Network</title>
		<link>http://uberbusy.com/2009/02/23/getting-airport-express-to-join-a-wireless-network/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-airport-express-to-join-a-wireless-network</link>
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		<pubDate>Mon, 23 Feb 2009 21:58:33 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Wireless]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=171</guid>
		<description><![CDATA[for those that don&#8217;t know Apple&#8217;s AirPort Express is suppose to be a nifty bit of gear that allows you to sync iTunes to your stereo using the power of wifi, with little or no effort, that&#8217;s the theory anyway. For me things panned out a little different and after about 4 days of looking at this white plug with it&#8217;s annoying amber flashing light, which signaled failure with every blink, I was about done with the damn thing. Scouring the Internet proved a devastating experience, with most reviews and comments saying &#8220;within 5 minutes it was up and running&#8221;. ...]]></description>
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