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	<title>überBusy &#187; advertising</title>
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		<title>Online advertisers are recording the wrong metrics</title>
		<link>http://uberbusy.com/2011/04/22/online-advertisers-are-recording-the-wrong-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=online-advertisers-are-recording-the-wrong-metrics</link>
		<comments>http://uberbusy.com/2011/04/22/online-advertisers-are-recording-the-wrong-metrics/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 17:41:19 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=1410</guid>
		<description><![CDATA[There is an obsession with measuring clicks, like they mean something. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Apple iAds to Explode Mobile Advertising</title>
		<link>http://uberbusy.com/2010/06/13/apple-iads-sets-advertising-mobile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-iads-sets-advertising-mobile</link>
		<comments>http://uberbusy.com/2010/06/13/apple-iads-sets-advertising-mobile/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 15:30:22 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=844</guid>
		<description><![CDATA[Apple release of it&#8217;s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up &#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Do Google care about you and me?</title>
		<link>http://uberbusy.com/2010/04/04/do-google-care-about-you-and-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-google-care-about-you-and-me</link>
		<comments>http://uberbusy.com/2010/04/04/do-google-care-about-you-and-me/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 13:11:25 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online advertising]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=784</guid>
		<description><![CDATA[So we all love Google, right? We have some of the best free products we've ever had access to and they're no doubt countless more to come... But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are 'buying' into the 'free' dream? ]]></description>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>To advertise on a personal blog?</title>
		<link>http://uberbusy.com/2009/10/09/to-advertise-on-a-personal-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=to-advertise-on-a-personal-blog</link>
		<comments>http://uberbusy.com/2009/10/09/to-advertise-on-a-personal-blog/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 11:27:18 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=462</guid>
		<description><![CDATA[



Image by DavidDMuir via Flickr



So undecided on whether to throw some ads on this site or not. Not making it a flashing pinball machine of &#8230;]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Integrated Marketing Communications Strategy</title>
		<link>http://uberbusy.com/2009/06/30/integrated-marketing-communications-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=integrated-marketing-communications-strategy</link>
		<comments>http://uberbusy.com/2009/06/30/integrated-marketing-communications-strategy/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 21:22:55 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=374</guid>
		<description><![CDATA[Otherwise known as &#8220;Launching the Prius Diesel into the UK market while establishing awareness of Toyota as an environmentally friendly performance brand &#8211; Macro analysis &#8230;]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Decisions, Choice, Are We Up To It?</title>
		<link>http://uberbusy.com/2009/06/25/decisions-choice-are-we-up-to-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=decisions-choice-are-we-up-to-it</link>
		<comments>http://uberbusy.com/2009/06/25/decisions-choice-are-we-up-to-it/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 20:41:26 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[human behaviour]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=343</guid>
		<description><![CDATA[I watched two fascinating videos which emerged from TED. The first by Dan Ariely, entitled &#8220;Are we in control of our own decisions?&#8221; and the &#8230;]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adverts in Production on the U-Bahn, Berlin</title>
		<link>http://uberbusy.com/2009/01/13/adverts-in-production-on-the-u-bahn-berlin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adverts-in-production-on-the-u-bahn-berlin</link>
		<comments>http://uberbusy.com/2009/01/13/adverts-in-production-on-the-u-bahn-berlin/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 22:00:07 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[berlin]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=122</guid>
		<description><![CDATA[
when I saw this it was too good of an opportunity not to say something, so thanks to gizmodo for bringing it to my attention. &#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fat Britain the Modern Epidemic?</title>
		<link>http://uberbusy.com/2009/01/02/fat-britain-the-modern-epidemic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fat-britain-the-modern-epidemic</link>
		<comments>http://uberbusy.com/2009/01/02/fat-britain-the-modern-epidemic/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 20:32:12 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[government]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=100</guid>
		<description><![CDATA[for at least the last 10 years I have been hearing about Britain becoming increasingly more obese. I for one don&#8217;t have to see statistics &#8230;]]></description>
		<wfw:commentRss>http://uberbusy.com/2009/01/02/fat-britain-the-modern-epidemic/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Buying Pictures vs Buying Clicks</title>
		<link>http://uberbusy.com/2008/09/02/buying-pictures-vs-buying-clicks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=buying-pictures-vs-buying-clicks</link>
		<comments>http://uberbusy.com/2008/09/02/buying-pictures-vs-buying-clicks/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 20:31:26 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=30</guid>
		<description><![CDATA[Right! I hope the distinction between the two is fairly obvious, but those who have no idea what CPA, CPC and CPM are please click &#8230;]]></description>
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		<slash:comments>0</slash:comments>
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