Tag: advertising

22 Apr

Online advertisers are recording the wrong metrics

Online advertisers are recording the wrong metrics

There is an obsession with measuring clicks, like they mean something.

 
By Martin Beauchamp
Filed under: Featured, Marketing
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13 Jun

Apple iAds to Explode Mobile Advertising

Apple iAds to Explode Mobile Advertising

Apple release of it’s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up …

 
By Martin Beauchamp
Filed under: Featured, General, Headline, Marketing
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Comments: 1
04 Apr

Do Google care about you and me?

Do Google care about you and me?

So we all love Google, right? We have some of the best free products we’ve ever had access to and they’re no doubt countless more to come… But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are ‘buying’ into the ‘free’ dream?

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing, Technology
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Comments: 11
09 Oct

To advertise on a personal blog?

To advertise on a personal blog?

Image by DavidDMuir via Flickr So undecided on whether to throw some ads on this site or not. Not making it a flashing pinball machine of …

 
By Martin Beauchamp
Filed under: Featured
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Comments: 3
30 Jun

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy

Otherwise known as “Launching the Prius Diesel into the UK market while establishing awareness of Toyota as an environmentally friendly performance brand – Macro analysis …

 
By Martin Beauchamp
Filed under: Featured, Headline, Marketing
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Comments: 2
25 Jun

Decisions, Choice, Are We Up To It?

Decisions, Choice, Are We Up To It?

I watched two fascinating videos which emerged from TED. The first by Dan Ariely, entitled “Are we in control of our own decisions?” and the …

 
By Martin Beauchamp
Filed under: General, Marketing
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Comments: 1
13 Jan

Adverts in Production on the U-Bahn, Berlin

Adverts in Production on the U-Bahn, Berlin

when I saw this it was too good of an opportunity not to say something, so thanks to gizmodo for bringing it to my attention. …

 
By Martin Beauchamp
Filed under: General
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02 Jan

Fat Britain the Modern Epidemic?

Fat Britain the Modern Epidemic?

for at least the last 10 years I have been hearing about Britain becoming increasingly more obese. I for one don’t have to see statistics …

 
By Martin Beauchamp
Filed under: Rants
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Comments: 2
02 Sep

Buying Pictures vs Buying Clicks

Buying Pictures vs Buying Clicks

Right! I hope the distinction between the two is fairly obvious, but those who have no idea what CPA, CPC and CPM are please click …

 
By Martin Beauchamp
Filed under: General
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