All posts in Marketing

• Good Morning Mr X, would you like a Starbucks Coffee?

  / February 1, 2009

  its not often you’ll see WebMarketR go offline and looks at traditional media, but when it is as cool/invasive as this I felt it only right...

• Are Social Networks The New Word Of Mouth?

  / January 12, 2009

  Okay so this is not a brilliant title, but it is a question that I have long tussled with. On the one hand it is obvious for anyone to see that social networks can group large...

• Is Online Advertising Recession Proof?

  / December 29, 2008

  Working in the industry I guess I have to be careful about what I say here. Unlike Alistair Darling I try to be careful about my use of words when talking about sensitive subjects as recession....

• Breaking the Habit

  / December 10, 2008

  Why hasn’t conversational marketing taken off? Well, I see only one reason and that is that the people who run the online media world are too busy with the day to day that they fail to care...

• Online Marketing needs to grow up and learn how to walk…

  / November 26, 2008

  The day job has got me more and more thinking about web 2.0, and perhaps more significantly the need for it; and I’m not just talking about from a corporate point of view, where we get...

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  Impress, Click or Aquire Me… go on! I know you want to.

  / July 29, 2008

  Right! I hope the distinction between the two is fairly obvious, but those who have no idea what CPA, CPC and CPM are please click here, here and here. So in reading this weeks NMA I...