Category Archive: Marketing

a broad subject, which will explore human nature in a commercialised world.

Are Social Networks The New Word Of Mouth?

Are Social Networks The New Word Of Mouth?

Okay so this is not a brilliant title, but it is a question that I have long tussled with. On the one hand it is …

 

Is Online Advertising Recession Proof?

Is Online Advertising Recession Proof?

Working in the industry I guess I have to be careful about what I say here. Unlike Alistair Darling I try to be careful about …

 

Breaking the Habit

Breaking the Habit

Why hasn’t conversational marketing taken off? Well, I see only one reason and that is that the people who run the online media world are too …

 

Online Marketing needs to grow up and learn how to walk…

Online Marketing needs to grow up and learn how to walk…

The day job has got me more and more thinking about web 2.0, and perhaps more significantly the need for it; and I’m not just …

 

Impress, Click or Aquire Me… go on! I know you want to.

Impress, Click or Aquire Me… go on! I know you want to.

Right! I hope the distinction between the two is fairly obvious, but those who have no idea what CPA, CPC and CPM are please click …