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	<title>überBusy &#187; Marketing</title>
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		<title>Online advertisers are recording the wrong metrics</title>
		<link>http://uberbusy.com/2011/04/22/online-advertisers-are-recording-the-wrong-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=online-advertisers-are-recording-the-wrong-metrics</link>
		<comments>http://uberbusy.com/2011/04/22/online-advertisers-are-recording-the-wrong-metrics/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 17:41:19 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://uberbusy.com/?p=1410</guid>
		<description><![CDATA[There is an obsession with measuring clicks, like they mean something. ]]></description>
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		<title>What the F**k is Social Media NOW?</title>
		<link>http://uberbusy.com/2010/07/15/what-the-fk-is-social-media-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-the-fk-is-social-media-now</link>
		<comments>http://uberbusy.com/2010/07/15/what-the-fk-is-social-media-now/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:11:56 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
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		<guid isPermaLink="false">http://uberbusy.com/?p=944</guid>
		<description><![CDATA[What the F**k is Social Media NOW?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>One developers revenue from first day of iAds</title>
		<link>http://uberbusy.com/2010/07/12/one-developers-revenue-from-first-day-of-iads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-developers-revenue-from-first-day-of-iads</link>
		<comments>http://uberbusy.com/2010/07/12/one-developers-revenue-from-first-day-of-iads/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:21:51 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=907</guid>
		<description><![CDATA[iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That's a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>An ideal day out or a so called dream day</title>
		<link>http://uberbusy.com/2010/06/30/an-ideal-day-out-or-a-so-called-dream-day/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-ideal-day-out-or-a-so-called-dream-day</link>
		<comments>http://uberbusy.com/2010/06/30/an-ideal-day-out-or-a-so-called-dream-day/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:20:21 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=861</guid>
		<description><![CDATA[The day job, which is more of a life consuming job throws up some real treats on what I get to work on. Idealdayout.com is &#8230;]]></description>
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		<title>Apple iAds to Explode Mobile Advertising</title>
		<link>http://uberbusy.com/2010/06/13/apple-iads-sets-advertising-mobile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-iads-sets-advertising-mobile</link>
		<comments>http://uberbusy.com/2010/06/13/apple-iads-sets-advertising-mobile/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 15:30:22 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=844</guid>
		<description><![CDATA[Apple release of it&#8217;s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up &#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Log out of Facebook for Privacy</title>
		<link>http://uberbusy.com/2010/05/08/log-out-of-facebook-for-privacy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=log-out-of-facebook-for-privacy</link>
		<comments>http://uberbusy.com/2010/05/08/log-out-of-facebook-for-privacy/#comments</comments>
		<pubDate>Sat, 08 May 2010 17:15:23 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=806</guid>
		<description><![CDATA[Apart from your friends and family, who else know more about you? Google and Facebook, that's who. They know all that info you gave them on sign up and you will continue to give them more as time goes on. But now Facebook are learning your surfing habits...]]></description>
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		<title>Do Google care about you and me?</title>
		<link>http://uberbusy.com/2010/04/04/do-google-care-about-you-and-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-google-care-about-you-and-me</link>
		<comments>http://uberbusy.com/2010/04/04/do-google-care-about-you-and-me/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 13:11:25 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[business]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://uberbusy.com/?p=784</guid>
		<description><![CDATA[So we all love Google, right? We have some of the best free products we've ever had access to and they're no doubt countless more to come... But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are 'buying' into the 'free' dream? ]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Ode to an Ad Trafficker</title>
		<link>http://uberbusy.com/2010/03/28/ode-to-an-ad-trafficker/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ode-to-an-ad-trafficker</link>
		<comments>http://uberbusy.com/2010/03/28/ode-to-an-ad-trafficker/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 12:58:45 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=756</guid>
		<description><![CDATA[Ad Trafficking is a tough and often unappreciated job. This post is dedicated to the traffickers and their ability and skill when all is stacked &#8230;]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>überBusy Artwork and a Brand beginning</title>
		<link>http://uberbusy.com/2010/03/14/uberbusy-artwork-and-a-brand-beginning/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=uberbusy-artwork-and-a-brand-beginning</link>
		<comments>http://uberbusy.com/2010/03/14/uberbusy-artwork-and-a-brand-beginning/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 17:57:23 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=627</guid>
		<description><![CDATA[Early on I decided not to go the route of another blog headed with my name, I wanted to separate to somehow develop a brand whose identity would lead to the man behind the brand. Why? ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Meebo Bar Installed</title>
		<link>http://uberbusy.com/2010/02/17/meebo-bar-installed/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=meebo-bar-installed</link>
		<comments>http://uberbusy.com/2010/02/17/meebo-bar-installed/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 20:47:26 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=674</guid>
		<description><![CDATA[A minor update on the site today with the meebo bar being put across the site. I have been meaning to do this for ages &#8230;]]></description>
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