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	<title>überBusy &#187; Marketing</title>
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		<title>Opt out of behavioural targeting</title>
		<link>http://uberbusy.com/2012/02/05/opt-out-of-behavioural-targeting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=opt-out-of-behavioural-targeting</link>
		<comments>http://uberbusy.com/2012/02/05/opt-out-of-behavioural-targeting/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 23:59:30 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=862</guid>
		<description><![CDATA[deleting the cookie makes for an ironic story]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online advertisers are recording the wrong metrics</title>
		<link>http://uberbusy.com/2011/04/22/online-advertisers-are-recording-the-wrong-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=online-advertisers-are-recording-the-wrong-metrics</link>
		<comments>http://uberbusy.com/2011/04/22/online-advertisers-are-recording-the-wrong-metrics/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 17:41:19 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=1410</guid>
		<description><![CDATA[There is an obsession with measuring clicks, like they mean something. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What the F**k is Social Media NOW?</title>
		<link>http://uberbusy.com/2010/07/15/what-the-fk-is-social-media-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-the-fk-is-social-media-now</link>
		<comments>http://uberbusy.com/2010/07/15/what-the-fk-is-social-media-now/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:11:56 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=944</guid>
		<description><![CDATA[What the F**k is Social Media NOW?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>One developers revenue from first day of iAds</title>
		<link>http://uberbusy.com/2010/07/12/one-developers-revenue-from-first-day-of-iads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-developers-revenue-from-first-day-of-iads</link>
		<comments>http://uberbusy.com/2010/07/12/one-developers-revenue-from-first-day-of-iads/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:21:51 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=907</guid>
		<description><![CDATA[iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That's a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>An ideal day out or a so called dream day</title>
		<link>http://uberbusy.com/2010/06/30/an-ideal-day-out-or-a-so-called-dream-day/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-ideal-day-out-or-a-so-called-dream-day</link>
		<comments>http://uberbusy.com/2010/06/30/an-ideal-day-out-or-a-so-called-dream-day/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:20:21 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=861</guid>
		<description><![CDATA[The day job, which is more of a life consuming job throws up some real treats on what I get to work on. Idealdayout.com is one of those projects that warms to marketing sole and brings out some cool ideas. Basically in conjunction with Sony Ericsson for the release of their X10 phone, which is all about bring social media and what not to the heart of its operation, we have built, and are running a competition for you and 10 friends to win your ideal day out. I implore you to enter to competition and invite as many friends as you ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Apple iAds to Explode Mobile Advertising</title>
		<link>http://uberbusy.com/2010/06/13/apple-iads-sets-advertising-mobile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-iads-sets-advertising-mobile</link>
		<comments>http://uberbusy.com/2010/06/13/apple-iads-sets-advertising-mobile/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 15:30:22 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=844</guid>
		<description><![CDATA[Apple release of it&#8217;s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up fast and become hugely influential in the future role of digital and traditional marketing. iTunes in my mind has evolved Apple into so much more than a technology company. iTunes now sits at the very core of the distribution business model that Apple have either cleverly engineered or luckily continue to develop to meet their business ambitions. The iPod ensured we all downloaded iTunes and iTunes created the walled marketplace we enjoy today, allowing us ...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Log out of Facebook for Privacy</title>
		<link>http://uberbusy.com/2010/05/08/log-out-of-facebook-for-privacy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=log-out-of-facebook-for-privacy</link>
		<comments>http://uberbusy.com/2010/05/08/log-out-of-facebook-for-privacy/#comments</comments>
		<pubDate>Sat, 08 May 2010 17:15:23 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=806</guid>
		<description><![CDATA[Apart from your friends and family, who else know more about you? Google and Facebook, that's who. They know all that info you gave them on sign up and you will continue to give them more as time goes on. But now Facebook are learning your surfing habits...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Do Google care about you and me?</title>
		<link>http://uberbusy.com/2010/04/04/do-google-care-about-you-and-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-google-care-about-you-and-me</link>
		<comments>http://uberbusy.com/2010/04/04/do-google-care-about-you-and-me/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 13:11:25 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online advertising]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=784</guid>
		<description><![CDATA[So we all love Google, right? We have some of the best free products we've ever had access to and they're no doubt countless more to come... But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are 'buying' into the 'free' dream? ]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Ode to an Ad Trafficker</title>
		<link>http://uberbusy.com/2010/03/28/ode-to-an-ad-trafficker/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ode-to-an-ad-trafficker</link>
		<comments>http://uberbusy.com/2010/03/28/ode-to-an-ad-trafficker/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 12:58:45 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=756</guid>
		<description><![CDATA[Ad Trafficking is a tough and often unappreciated job. This post is dedicated to the traffickers and their ability and skill when all is stacked against them and the sales devision are forever increasing the workload, overbooking inventory and chasing delivery in every instance. This infamous text from a &#8220;few good men&#8221; has been adapted and be spouted back at sales when they want the impossible. &#8220;Son, we live in a world that has adservers, and those adservers have to be guarded by men with guns. Whose gonna do it? You? You, Salesman? I have a greater responsibility than you ...]]></description>
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		<slash:comments>6</slash:comments>
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		<title>überBusy Artwork and a Brand beginning</title>
		<link>http://uberbusy.com/2010/03/14/uberbusy-artwork-and-a-brand-beginning/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=uberbusy-artwork-and-a-brand-beginning</link>
		<comments>http://uberbusy.com/2010/03/14/uberbusy-artwork-and-a-brand-beginning/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 17:57:23 +0000</pubDate>
		<dc:creator>Martin Beauchamp</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://uberbusy.com/?p=627</guid>
		<description><![CDATA[Early on I decided not to go the route of another blog headed with my name, I wanted to separate to somehow develop a brand whose identity would lead to the man behind the brand. Why? ]]></description>
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		<slash:comments>0</slash:comments>
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