Category Archive: Marketing

a broad subject, which will explore human nature in a commercialised world.

22 Apr

Online advertisers are recording the wrong metrics

Online advertisers are recording the wrong metrics

There is an obsession with measuring clicks, like they mean something.

 
By Martin Beauchamp
Also posted in Featured
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15 Jul

What the F**k is Social Media NOW?

What the F**k is Social Media NOW?

What the F**k is Social Media NOW?

 
By Martin Beauchamp
Also posted in Headline
Tagged
Comments (1)
12 Jul

One developers revenue from first day of iAds

One developers revenue from first day of iAds

iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That’s a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.

 
By Martin Beauchamp
Also posted in Featured, Headline
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Comments (1)
30 Jun

An ideal day out or a so called dream day

An ideal day out or a so called dream day

The day job, which is more of a life consuming job throws up some real treats on what I get to work on. Idealdayout.com is …

 
By Martin Beauchamp
Also posted in Featured, General, Headline
Comments (1)
13 Jun

Apple iAds to Explode Mobile Advertising

Apple iAds to Explode Mobile Advertising

Apple release of it’s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up …

 
By Martin Beauchamp
Also posted in Featured, General, Headline
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08 May

Log out of Facebook for Privacy

Log out of Facebook for Privacy

Apart from your friends and family, who else know more about you? Google and Facebook, that’s who. They know all that info you gave them on sign up and you will continue to give them more as time goes on. But now Facebook are learning your surfing habits…

 
By Martin Beauchamp
Also posted in Featured, General, Headline, Technology
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Comments (1)
04 Apr

Do Google care about you and me?

Do Google care about you and me?

So we all love Google, right? We have some of the best free products we’ve ever had access to and they’re no doubt countless more to come… But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are ‘buying’ into the ‘free’ dream?

 
By Martin Beauchamp
Also posted in Featured, Headline, Technology
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Comments (11)
28 Mar

Ode to an Ad Trafficker

Ode to an Ad Trafficker

Ad Trafficking is a tough and often unappreciated job. This post is dedicated to the traffickers and their ability and skill when all is stacked …

 
By Martin Beauchamp
Also posted in Headline, Rants
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Comments (4)
14 Mar

überBusy Artwork and a Brand beginning

überBusy Artwork and a Brand beginning

Early on I decided not to go the route of another blog headed with my name, I wanted to separate to somehow develop a brand whose identity would lead to the man behind the brand. Why?

 
By Martin Beauchamp
Also posted in Featured, General, Headline
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17 Feb

Meebo Bar Installed

Meebo Bar Installed

A minor update on the site today with the meebo bar being put across the site. I have been meaning to do this for ages …

 
By Martin Beauchamp
Also posted in General, Technology
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