What the F**k is Social Media NOW?

iAds have landed and they are ringing the bells of the cash registers for developers/media owners. One reported on hacker news earnings on their first day of $1,372.20. That’s a fair chunk of cash when you consider the effective cost per thousand (eCPM) ad displayed worked out at $147.55.

The day job, which is more of a life consuming job throws up some real treats on what I get to work on. Idealdayout.com is one of those projects that warms to marketing sole and brings out some cool ideas.
Basically in conjunction with Sony Ericsson for the release of their X10 phone, which is all about bring social media and what not to the heart of its operation, we have built, and are running a competition for you and 10 friends to win your ideal day out.
I implore you to enter to …

Apple release of it’s own ad network iAds is the clearest signal that mobile advertising has reached a tipping point. Watch this segment grow up fast and become hugely influential in the future role of digital and traditional marketing.
iTunes in my mind has evolved Apple into so much more than a technology company. iTunes now sits at the very core of the distribution business model that Apple have either cleverly engineered or luckily continue to develop to meet their business ambitions. The iPod ensured we all downloaded iTunes and iTunes …

Apart from your friends and family, who else know more about you? Google and Facebook, that’s who. They know all that info you gave them on sign up and you will continue to give them more as time goes on. But now Facebook are learning your surfing habits…

So we all love Google, right? We have some of the best free products we’ve ever had access to and they’re no doubt countless more to come… But before we all go off an celebrate the love of a brand, do we really understand what we are getting when we are ‘buying’ into the ‘free’ dream?

Ad Trafficking is a tough and often unappreciated job. This post is dedicated to the traffickers and their ability and skill when all is stacked against them and the sales devision are forever increasing the workload, overbooking inventory and chasing delivery in every instance. This infamous text from a “few good men” has been adapted and be spouted back at sales when they want the impossible.
“Son, we live in a world that has adservers, and those adservers have to be guarded by men with guns. Whose gonna do it? You? …

Early on I decided not to go the route of another blog headed with my name, I wanted to separate to somehow develop a brand whose identity would lead to the man behind the brand. Why?

A minor update on the site today with the meebo bar being put across the site. I have been meaning to do this for ages and now that the site is about trying to be more socially orientated, whatever that means, I thought this would be a timely addition to the site.
I’ll post the results of the interactions with the bar as time moves on. I really do wonder what difference it will make to the user (your) experience and if anyone will even use it. It is on the …

Yep that’s right folks überBusy is becoming ridiculously social and has got itself a Facebook fan page. I know! this could possibly be the most fantastic Facebook day in its and überBusy’s history. What will you get by becoming a fan of überBusy? well what do you want? OK, in truth you probably won’t get much but at least you’ll know if I ever get the planned t-shirts and mugs made, limited edition of course. Plus I might come up with something else cool for you all.
Join you know you …