Ad Trafficking is a tough and often unappreciated job. This post is dedicated to the traffickers and their ability and skill when all is stacked against them and the sales devision are forever increasing the workload, overbooking inventory and chasing delivery in every instance. This infamous text from a “few good men” has been adapted and be spouted back at sales when they want the impossible.
“Son, we live in a world that has adservers, and those adservers have to be guarded by men with guns. Whose gonna do it? You? You, Salesman? I have a greater responsibility than you could possibly fathom.
You weep for your commission, and you curse the traffickers. You have that luxury. You have the luxury of not knowing what I know. That your campaign’s death, while tragic, probably saved other campaigns. And my existence, while grotesque and incomprehensible to you, saves campaigns.
You don’t want the truth because deep down in places you don’t talk about at parties, you want me on that wall, you need me on that wall. We use words like honor, code, loyalty. We use these words as the backbone of a life spent defending something. You use them as a punchline. I have neither the time nor the inclination to explain myself to a man who rises and sleeps under the blanket of the very freedom that I provide, and then questions the manner in which I provide it. I would rather you just said thank you, and went on your way, Otherwise, I suggest you pick up some ability, and stand a post. Either way, I don’t give a damn what you think you are entitled to or to your commission.”
Ad Ops teams around the world, we salute you, we value you! Without you, the web would be a far poorer place. Keep up the good work.