Wow Twitter has just gone down for routine maintenance, it’s 20:35 BST, and I’m missing it already! They say the will be back in an hour so content in the knowledge that is true, I have decided to blog about 3 newsworthy Twitter things.

1. Twitter is now as mainstream as it gets. Even the DJ on Kiss FM has a feed, (I know this, as this is what the gym I attend likes to play).

What does this mean for the ordinary folk?
Answer: The fight to keep our feed free from the masses gets ever more difficult. You don’t want this going the way of Facebook. Everyone being your friend but know one really knowing you. Surely it is fruitless to have a network of people that you follow and that follow you, merely to keep up the numbers and make you look popular. You need to make sure you are following interesting people who tell you interesting things. So you learn as much as you put it.

2. Twitter still makes no money! Seriously, what are these people running on? This is like the ultimate free to use, non ad supported application! These guys won’t even accept business model ideas, and by golly there is enough ideas hitting the shelves in internet land.

What does this mean for the ordinary folk like us?
Difficult to say, but something is brewing, because you can’t give this much love forever without something in return. I put money on them beavering away in the background to keep on delivering an amazing product, and then to become the next facebook and google dot com wonders. It does however mean that techies, beware! We might all be trying to jump on the bandwagon and see how we can capitalise on the twitterconomy!.

3. Twitter is now part of the Social Advertisers arsenal of communication tools. I’ve seen some blatant marketing, stealth pieces and good PR.

What does this mean for the ordinary folk like us?
You know what, many people see advertising as a spoiler, but I’m the total opposite, I see it as an enhancer. I see Twitter is one of the greatest tools out there to connect brands to their consumers. I have heard numerous cases from friends around me, who have used twitter as a means to complain, praise and inquire about things, and have heard back from a brand representative in hours of initial tweet. Powerful stuff! and ultimately, when it happens, that person could become an evangelist forever and a day.

Small disclaimer: I work in online media and advertising so, I’m bound to say this and also have co founded WebMarketR, a dedicated marketing commentary blog. Also this post was adapted from my Sporkings post.

You can follow me @weighsaton on twitter!

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