I was a student when the dot com bubble burst and as such I guess it kind of passed me by, not in the sense that I ignored it, but more in the sense that it wasn’t impacting my life. In hindsight I wish that my professors were a little more on it and shoved it in our faces, but like everyone else who weren’t directly involved its hard to grasp how big the storm is when you sit in the middle. Now I get the impression that people learned from this experience and the Internet along with the economy that surrounds it has become one of adolescence. At this stage of maturity the failures of the dot com bubble have been noted and the realisation that online isn’t the Holy Grail that everyone thought it could be means that everyone is back at putting in the effort needed to keep the business of online alive.

Noticeably now that other advertising genres become cheaper, such as print and radio both of which I suspect have similar production costs the online arena must justify it’s place in the marketer’s mind. Lucky the technology is so persuasive and measurable, although saying that it could be onlines achilles heel, especially when things don’t perform.  I doubt we are in a bubble, at least not like before, but the other side of this recession, will prove to be a different playground than it was before.